In secular Japan, what draws so many to temples and shrines? Stamp collecting and tradition

Almost weekly Momo Nomura makes time to visit Shinto shrines. “Because of the Goshuin, shrines have become closer to me, but I don’t consider this a religious activity,” Nomura said after getting her stamp and taking selfies at Sakura Jingu, a western Tokyo shrine established in 1882 as a minority Shinto sect focused on traditional values. Nomura, who posts about her hobby on social media as Goshuin Girl, says she enjoys the stamp designs, and shrine visits allow a moment of reflection and a change of pace from her busy life as a graphic designer and entrepreneur.

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