In 2020 Apple Watch was the Global Leader, Tripling Second Place Huawei's Shipments
A new analytical report published today pointed out that global smartwatch shipments in Q4 2020 saw a slight YoY decrease to book an almost flat 2020 due to the impact of COVID-19. In a year where annual growth inched forward at only 1.5%, Apple maintained its solid number one position and increased its market share by 6% points, helping shift the overall market closer to the premium segment. Overall, Apple delivered 19% Year-over-Year growth.
The Apple Watch Series 6 and SE did well, shipping 12.9 million units and accounting for 40% market share in Q4 2020. Samsung increased its share by 1%pt YoY, rebounding in the latter half of the year with the launch of its Galaxy 3 Watch.