An interview with Sara Yasin, the managing editor of BuzzFeed News.
By Brad Esposito
April 21, 2021, 11:01 a.m.
April 21, 2021, 11:01 a.m.
Brad Esposito got his start as a reporter at BuzzFeed in 2013 and is currently the director of content at Eucalyptus, an Australian health tech company. A version of this interview first ran in his interview newsletter, Very Fine Day, which he created to “give more depth and context to the people who keep the internet humming.” Subscribe here.
Sara Yasin is the managing editor of BuzzFeed News.
Brad Esposito: I think a lot of people who aren’t online might not really understand what it means to be in charge of distribution or curation, or setting the tone of how content flows through social media. So I wanted to ask you first: How would you describe what you do? Not so much from a day to day perspective, but, like, what is the overall goal given to you?