“We are absolutely convinced that India will be for Unilever beauty and wellbeing in the next 10 to 15 years what China has been for some of our competitors in the last decade or so,” said Fernando Fernandez, president, beauty and wellbeing business at Unilever, adding HUL’s market share in the hair-care category has moved from 43% to 55% over the past decade while competitors lost 10% share in the same period.