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HUL, ABFRL named digital disruptors in top e-commerce categories like grocery, fashion : comparemela.com
HUL, ABFRL named 'digital disruptors' in top e-commerce categories like grocery, fashion
Legacy consumer giants like Hindustan Unilever and Aditya Birla Fashion & Retail have successfully adopted online-first strategies to drive a substantial chunk of their sales via e-commerce platforms, found Redseer in a new study.
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