How this Family-Owned Retailer Capitalized on its Viral TikT

When Alabama sorority rush took over TikTok last summer, the Pants Store became famous overnight. Here's how the brand is keeping that momentum going.

Related Keywords

University Of Alabama At Birmingham , Alabama , United States , Tuscaloosa , University Of Alabama , Greece , Greek , Steve Madden , Michael Gee , Kate Spade , John Gee , Morris Mickey Gee , Kendra Scott , Instagram , Pants Store In Leeds , Pants Store ,