In June, Marcus Rashford successfully campaigned on the issue to force a government U-turn to extend free school meals into last summer’s holidays. On the back of that victory, the footballer launched a child food poverty taskforce in September, involving a raft of supermarkets and suppliers ranging from Aldi to Waitrose, alongside FareShare and the Food Foundation. Their work began immediately. As well as promising to use their respective social media platforms to share stories of those most affected by child food insecurity, the taskforce urged Boris Johnson to implement key proposals from the National Food Strategy (NFS), published in July by Leon restaurant founder Henry Dimbleby.