How our imperfect memories may affect the choices we make :

How our imperfect memories may affect the choices we make


Researchers combine decision-making models with memory models.
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Story at a glance
A group of researchers were interested in how memory affects decision making.
In experiments, people had higher activity in memory retrieval when given open-ended questions compared to multiple-choice questions.
What’s your process for deciding what to eat for dinner? Is it different when you are offered a list to choose from? Experts are curious about how your memory could affect what you end up choosing. In a new paper in the Proceedings of the National Academy of Sciences, a team in California examines a model that tries to understand how memory could affect decision making.

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California , United States , San Francisco , America , Andrew Kayser , Zhihao Zhang , Ming Hsu , University Of California , Uc Berkeley Neuroeconomics Laboratory , Proceedings Of The National Academy Sciences , Berkeley Haas School Of Business , National Academy , Post It Notes Scientists , Haas School , Add Changing America , Berkeley Haas Associate Professor Ming Hsu , Neuroeconomics Laboratory , கலிஃபோர்னியா , ஒன்றுபட்டது மாநிலங்களில் , சான் பிரான்சிஸ்கோ , அமெரிக்கா , ஆண்ட்ரூ கய்சேர் , மிங் ஶூ , பல்கலைக்கழகம் ஆஃப் கலிஃபோர்னியா , பெர்க்லி ஹாஸ் பள்ளி ஆஃப் வணிக , தேசிய கலைக்கழகம் , ஹாஸ் பள்ளி ,

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