How One Brand Is Redefining the Shade 'Nude' in the Fashion

How One Brand Is Redefining the Shade 'Nude' in the Fashion Space


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One writer reflects on what this means for the fashion industry.
By
Rosemary Akpan
March 13, 2021
The word "nude" has always been a word that I, as well as others with darker complexions, have struggled with. It's a word that seems so simple in theory, yet has often left me with complex feelings after an average visit to the nail salon or a stroll through the mall. Until 2015, even America's most trusted online dictionary, Merriam-Webster, defined the term as "having the color of a white person's skin," which left a great number of consumers, myself included, at a complete loss in the past when searching for the perfect skin-toned product. 

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