From a retailer and consumer standpoint, the last three Christmas seasons have been traumatic, Economics Observatory believes. The Covid-19 pandemic hit in early 2020, and Christmas 2020 became the lockdown Christmas. Online sales boomed, but physical stores were challenged severely. Despite high hopes for Christmas 2021, the rapid acceleration of the Omicron variant made itFrom a retailer and consumer standpoint, the last three Christmas seasons have been traumatic, Economics Observatory believes. The Covid-19 pandemic hit in early 2020, and Christmas 2020 became the lockdown Christmas. Online sales boomed, but physical stores were challenged severely. Despite high hopes for Christmas 2021, the rapid acceleration of the Omicron variant made it ยป The FINANCIAL Europe