How improved data could boost humanitarian investment (Credit: Unsplash) This article is brought to you thanks to the collaboration of The European Sting with the World Economic Forum. Author: Katherine Garrett-Cox, Chief Executive Officer, Gulf International Bank (UK) Ltd and Chair, Clean Air Fund & Helen Alderson Reat Noch, Director, Financial Resources and Logistics, International Committee of the Red Cross (ICRC) The number of people in need of humanitarian aid has jumped by 40% to 235 million in 2021, according to UN. The private sector has crucial role to play in plugging the humanitarian aid funding gap of over $20 billion. A recent report published by the World Economic Forum, in collaboration with GIB Asset Management, shows that unlocking this finance requires stakeholder collaboration to improve quality of data and metrics.