Last September, Kate McFadden announced a new product launch she’d been working on for months by inviting followers to answer a series of seemingly unrelated, cryptic questions on her Solitary Magic Instagram account. But, as with all things McFadden does, there was a connection between the questions, namely, How do you connect with yourself?
The questions spanned the human experience from nostalgic musings like, “What do you miss about being a child?” to more introspective, adults questions such as, “What do you feel when you first read the word ‘masturbation?’”
Like many creatives and small-business owners, McFadden found herself needing to expand her brand during the financial uncertainty brought on by COVID-19. McFadden’s pivot? She expanded her online presence from simply being a “green witch” and wellness include to the sale of a lone product: Solitary Magic sex oil.