How do you solve a problem like... the pull of old working h

How do you solve a problem like... the pull of old working habits after the pandemic?


By Sam Bradley-02 February 2021 08:30am
With agencies planning for the (eventual) return to offices, how will they avoid the pull of old working habits?
In this series, we ask readers of The Drum – from brands, agencies and everything in between – for their advice on real problems facing today’s marketing practitioners. Today, we ask how marketers planning for the post-pandemic economy will avoid the pull of the old normal.
A year into the pandemic, much of the marketing sector is still working-from-home amid varying stages of lockdown around the world. But with vaccines gradually rolling out, the return to office working will happen eventually. Agencies and brands are likely already planning what that return will look like, and which working practices adopted during the pandemic will be maintained.

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