How Architecture Firms Are Using Generative Design Today : c

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In May, aec+tech hosted an event on Clubhouse discussing how architects are using generative design in architecture firms today and towards the future. Five guest speakers from reputable architecture and tech start-ups —Zaha Hadid Architects, BIG, Outer Labs, 7fold, and RK Architects— joined the session to share their experiences and insights.
Zaha Hadid Architects' Arian Hakimi: The Computational Designer Is Not Necessarily the Actual Designer
Changsha Meixihu International Culture and Art Centre / Zaha Hadid Architects. Image © Virgile Simon Bertrand
Arian Hakimi is a lead designer at Zaha Hadid Architects at their London Office. Arian sees a distinction between the two terms; parametric design versus generative design, despite the two often being used interchangeably. The word parametric design or parametricism, first coined by Patrik Schumacher in 2008, refers to a style, design deriving from algorithms used to define shapes and forms. On the other hand, in generative design, the user sets up an intelligent system that will produce outputs. These outputs are then filtered by computers or humans before returning to the generative cycle. In Arian’s experience, the design phase is painstakingly hand-modeled, blended with creativity, therefore it is often difficult to fit generative design methods into the design process at Zaha Hadid’s office due to the pace and complexity of their projects. It would be useful to explore problems such as ideal furniture layouts using generative design, but the concept design portion of their projects must primarily remain under the control of humans.

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