-1.8%
“Throughout 2011, business travel has been the primary driver for hotel demand and that trend continues in 2012,” said Tim Hart, executive vice president, business intelligence, TravelClick. “While business travel remains strong, overall demand has slowed and the industry is not experiencing the robust ADR growth that many had hoped for. As we gear up for a new year, sustained growth may not be a guarantee.”
Fourth Quarter 2011 (October 2011 – December 2011)
Committed occupancy continues to increase in the fourth quarter of 2011, up 2.3 percent from Q4 2010, with ADR and RevPAR up 4.0 percent and 5.7 percent respectively. RevPAR posted a moderate 3.3 percent gain year-over-year in October 2011, however, it is expected to increase 9.3 percent in November and 8.2 percent in December 2011.

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