Cruisers can get an early start shopping for the holiday season with Holland America Line's Black Friday Sale that runs from Nov. 17 to Dec. 1, 2023. Guests who book select cruises through 2025 will receive prepaid stateroom crew appreciation, resulting in an added value of up to nearly $700 per person depending on the length of sailing. Black Friday promotional sailings also feature discounts of up to 30% off cruise-only fares.