Jeep
Chuck Hoskin Jr., Principal Chief of the Cherokee Nation, said he wants the name changed.
He told Car and Driver it's time for corporations "to retire Native American names" from products.
Jeep has been building the Cherokee SUV since the 1970s, but nearly 50 years later, there's a chance it could soon be called something else. The Cherokee Nation wants the automaker to stop using its name — marking the first time the tribe has officially requested a change, but not the first time the discussion has come up.
While Jeep's responded with more or less a non-answer, the company's top boss says he's open to the idea of changing it.