history of film - The silent years, 1910–27 : compare

Multiple-reel films had appeared in the United States as early as 1907, when Adolph Zukor distributed Pathé’s three-reel Passion Play, but when Vitagraph produced the five-reel The Life of Moses in 1909, the MPPC forced it to be released in serial fashion at the rate of one reel a week. The multiple-reel film—which came to be called a “feature,” in the vaudevillian sense of a headline attraction—achieved general acceptance with the smashing success of the three-and-one-half-reel Les Amours de la reine Élisabeth (Queen Elizabeth, 1912), which starred Sarah Bernhardt and was imported by Zukor (who founded the independent Famous Players

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