| 04 March 2021 New research from analyst firm Parks Associates indicates that over 12 million US consumers have cancelled their home broadband service, with high cost cited as the most common reason. The report, Adoption and Perception of Broadband, has found that there are more than 15 million households in the US that have only a mobile broadband service, which includes more than three million households that have never had a home internet subscription. Kristen Hanich, senior analyst, Parks Associates, commented: “High cost is the most prominent issue driving households to cut the cord and go mobile only, although service-related issues, from slow speeds to poor customer experience, also contribute. Service providers can deploy a number of strategies, including increasing speed and delivering a device that improves Wi-Fi coverage, in order to protect their customer base.”