Cincinnati Magazine Photograph courtesy Hello Honey Hello Honey was coming off its best sales year in 2019. But just as the owners of the popular downtown ice cream parlor were thinking about expanding, COVID hit, closing down the shop for several weeks. After retooling their website, owners Brian and Nitima Nicely cautiously opened for pre-orders and curbside pickupâand right away, they noticed something. Customers who would occasionally come in for a cone were now placing huge orders. âNo one needs six or seven pints of ice cream,â Brian says, laughing. It was clear people were making an effort to help the beloved downtown spot weather the worst of the pandemic. âIt really warmed our hearts,â he says.