'The big screen is back': Hollywood Studios, theatre owners launch showcase to promote moviegoing as pandemic eases "Just being back in the theatre again feels so powerfully good," 'Star Wars' director J.J. Abrams said. 'Star Wars' director J.J. Abrams, Arnold Schwarzenegger | File photos Share Updated: May 20, 2021, 07:03 AM IST Hollywood movie studios on Wednesday promised a summer of high-octane car chases, epic explosions and edge-of-your-seat scare to lure crowds back to cinemas after they were devastated by extended closures during the coronavirus pandemic. Repeating the slogan "the big screen is back," actors, directors and executives previewed upcoming films in an industry-wide effort to promote movie-going as vaccinations increase and safety restrictions ease.