August 4 2021, 9:34 am | BY Kim Shaw | No Comments Global public relations, social and experiential agency micro-network Red Havas, which is under the award-winning media and communications group Havas Ortega, has appointed Ken Lerona as its new Business Director in the Philippines.
Lerona brings with him 20 years of broad experience in marketing, brand, and communication that has been honed across industries including FMCG, retail and leisure, telecommunications, real estate, property digital platform, and logistics technology. As a firm believer in the power of storytelling, he specializes in transforming data into engaging stories and campaigns for traditional and digital channels. “I am proud to be part of such a dynamic team that constantly delivers industry benchmarks across different categories and I am excited to create more meaningful projects and that can become stories with impact for numerous brands,” says Lerona. “I look forward to synergize with the global network and experience of Red Havas to create stronger brand impact.”