Hasbro welcomes the new Potato Head, minus the âMr.â or âMrs.â The Rhode Island company has given the iconic brand a modern makeover â and not everyone is pleased. By Dan McGowan Globe Staff,Updated February 25, 2021, 4:06 p.m. Email to a Friend This photo provided by Hasbro shows the new Potato Head world. Mr. Potato Head is no longer a mister. Hasbro, the company that makes the potato-shaped plastic toy, is giving the spud a gender neutral new name: Potato Head. The change will appear on boxes this year. Â (Hasbro via AP)Associated Press PROVIDENCE â Itâs either a half-baked idea or the best thing to happen to potatoes since French fries.