Guy Fieri Opens Unique Restaurant in New Hampshire Diners Drive-Ins and Dives as well as Guy's Grocery Games. While Guy has gained a huge following over the years for his beloved shows, books, and unmatched enthusiasm, he does often find himself the butt of celebrity chef jokes. In part due to his creative lingo like heading down to Flavortown. Guy capitalized on Flavortown, however, creating a unique chain restaurant that has found a home in New Hampshire. GettyImages As reported by WMUR, Flavortown Kitchen has opened in Salem, New Hampshire. The same town that is home to beloved New England amusement park, Canobie Lake Park.