Guest opinion: Our digital recovery: How Iowaâs businesses will bounce back Submitted by Brian Waller, president, Technology Association of Iowa Tuesday, December 22, 2020 11:22 AM Across America, the top issue on many minds as 2020 comes to a close is the economy. Iowa is no different – for many Iowans, it is their primary concern, second only to the coronavirus pandemic. It isn’t hard to see how the two are linked. Before COVID-19, Iowa’s trajectory for economic growth was more promising than ever. But the pandemic has upended everything about how we live, including how we do business. It isn’t all bad news, though – Iowa is uniquely positioned to make the most of this moment. In recent years, we’ve seen some of the world’s biggest tech companies make Iowa their home, and entrepreneurs and exciting new businesses remain core drivers of innovation and economic growth in communities across the state. An increasingly digital mindset was paying off well before the pandemic. That's even more so now as small and medium-sized businesses have fallen back on a “digital safety net” of tools and strategies to survive over the past few months.