GROWING PAINS: Post-COVID population shift centers on the Highland Lakes One of the more than 230 families that visited model homes at Gregg Ranch by Pulte Homes in Marble Falls during the development’s first open house April 17. The subdivision plans 750 single-family homes and 250 multi-family residences in its 240-acre, master-planned community. Courtesy photo Homebuilding in the Highland Lakes has never been busier, but it can’t keep up with a rising demand from newcomers looking to move to the area, according to several local leaders in the construction and real estate industries. “This is the most growth we’ve ever seen, even when my grandfather started the business,” said Matt Winsborough of Winsborough Construction, a company that has been specializing in custom homes and remodels in the Highland Lakes for three generations. Winsborough is president of the Hill Country Builders Association, a not-for-profit professional member organization that promotes and supports building and construction trades in a 10-county region.