Updated on March 11, 2021 at 7:11 pm NBC Universal, Inc. From the roof to the road to the foods people eat, the Bay Area is going green, and now more people than ever say they want to put their money where their conscience is. Green investing has caught on recently because it focuses on companies making a difference in the fight against climate change and those companies have made investors a lot of money. Download our mobile app for iOS or Android to get the latest breaking news and local stories. Investor Ryan Bethencourt, who admits his portfolio hasn't always been as green as it is now, says it's easy to take steps to make investments better for the environment.