Founders of Harmless Harvest, Justin Guilbert and Douglas Riboud, are aiming to take the success and consumer demand they built for sustainable and ethically-produced coconut water, and apply it to the salty snacks category with a brand of upcycled, crispy wild salmon skins called Goodfish. Guilbert and Riboud always had the ambition of creating a consumable product using a sustainable seafood source but had Harmless Harvest – a brand of coconut water which to this day is growing at double digits in a category that has slowed down, said Guilbert – to keep them busy for the past decade. "We actually came up with the name