Good Eggs raises $100M and plans to launch in Southern California Grocery delivery startup Good Eggs is announcing that it has raised $100 million in new funding, and that it’s planning to launch in Southern California in either the summer or fall of this year. Parts of this story might sound familiar to readers familiar with Good Eggs — when the startup raised its most recent funding, a $50 million round in 2018, CEO Bentley Hall also mentioned plans for geographic expansion. It seems, however, that the company has found plenty of opportunity for growth while remaining focused on the San Francisco Bay Area. Good Eggs says that in the past year, it has grown revenue to the nine figures (more than $100 million), hired more than 400 employees and nearly doubled its customer base.