Getting rid of the menu, making conversations better with technology ANI | Updated: Apr 01, 2021 14:34 IST Bengaluru (Karnataka) [India], April 1 (ANI/NewsVoir): As customers spend increasingly more time on their mobile apps, curating an effortless mobile experience that seamlessly blends into the overall channel mix has become critical to winning a greater share in the market. Whether we look at the B2B ecosystem or B2C, service-intensive industries have managed to accessorize their principal and latent services alike through their mobile apps. However, what remains to be done, is making these services accessible to the customer - accessible in the same manner as the fingerprint scanners that have managed to eliminate the need to key-in passwords and pins to unlock our mobiles.