Partnership By Major Players To Power Growth In The Market Major players in the global market for electric motor adopted product launch and partnership as its major developmental tactic to branch out its business and enhance its product portfolio. For example, WEG S.A, and Spanish private firm, a leading provider of pork, in January 2019 inked partnership deal. As per the deal Spanish private firm has set up W22 Magnet IE4 electric motors at the Manresa facilities in refrigeration system. In the same manner, Nord Drivesystems in December 2017 rolled out IE4, AC synchronous motors for applications in food & beverage sectors. Via this decision Nord branched out its portfolio of PM synchronous motor.