Gemma Collins âsigns most lucrative deal everâ as she replaces Dani Dyer in Surf washing powder campaign Gemma Collinsâ rumoured deal to become the new face of Surf washing powder is said to be âwell over £1millionâ, reports claim. 09:26, 28 APR 2021 Updated The video will auto-play soon8Cancel Play now Get daily celeb exclusives and behind the scenes house tours direct to your inboxInvalid EmailSomething went wrong, please try again later. Sign up When you subscribe we will use the information you provide to send you these newsletters. Your information will be used in accordance with ourPrivacy Notice. Thank you for subscribingWe have more newslettersShow meSee ourprivacy notice