On The Gannett newspaper chain, like nearly all publishers, is staking its future on reader revenue. Which raises a question: What is the company prepared to do to make that happen? In its most recent quarterly report, the country’s largest newspaper chain said that its total number of digital subscribers is now 1.2 million — an increase of 37% over the previous year, but not especially impressive for a company that owns about 250 daily papers, including USA Today, and hundreds more weeklies. Gannett CEO Mike Reed said he’s aiming for 10 million in five years. At least the subscription total is heading in the right direction. Overall, the company lost $142 million, largely due to pandemic-related declines in print and digital advertising.