“After a few cold days in the cherry market, sales have now started moving” Without any doubt, the main issue of these days has been the rumor circulating in China related to Covid-19 presence on Chilean cherries. Major fruit wholesale markets have experienced a few days of almost “zero movement”, and only on 26 January did the markets finally start to move. The price is showing an upward trend, and although the price is still very low, it is rising day by day. Last week, the inner packaging of a batch of imported cherries was found to be COVID-19 positive in Wuxi. A total of 199 samples from the related environment, objects and personnel have been tested, all returning negative results. However, when this news was spread on Weibo, it generated tons of discussions and some customers were concerned about covid-19 infection, and expressed that they would prefer to wait for some time before purchasing imported cherries again. This has dramatically affected the movement and prices of imported cherries in the Chinese wholesale market.