FORT WALTON BEACH — Officials are asking for public input on their “branding initiative” to create an identity and marketing platform for the city. The Fort Walton Beach City Council adopted an updated Community Redevelopment Agency plan and master plans for the downtown area and the Commerce & Technology Park in May 2019. And last November, the council agreed to pay $75,000 to the firm called "no luggage Brand Strategies" of Charlotte, North Carolina, to help create a citywide brand that can be customized to the city’s various districts. “We are experiencing a lot of momentum thanks to our elected leaders, businesses and residents,” Fort Walton Beach City Manager Michael Beedie said. “A cohesive city brand has been discussed for years and is necessary to create a baseline for marketing, messaging, visual consistency and revitalization. A community-vetted and approved brand will give us direction and the tools to market ourselves to new businesses and residents, promote economic growth and inspire pride in our community.”