Fooditive BV: Fooditive upcycles food waste into innovative sweetener The story of a plant-based solution sweetener ROTTERDAM, Netherlands, May 03, 2021wants to change that. Over the past decade, the Netherlands-based food ingredient manufacturer has been pear-suing sustain-apple solutions to combat global sugar intake. In 2018, this became a reality with its plant-based and chemical-free sweetener. Since then, Fooditive has focussed on improving the health status of products that use sugar replacements by providing an affordable alternative to other options on the market. And this is how. As put by Fooditive's Product Development Manager, Niki Karatza, "Developing a sweetener that could successfully replace sugar in food products required us to first understand the true essence of sugar. We managed that by diving into the science behind sucrose, its taste and its unique functionalities."