Thursday, 28 January, 2021, 08 : 00 AM [IST] Siddhesh Valvekar We are currently in the phase of recovering from the dreadful loss endured during the global pandemic and the hospitality and travel sector is witnessing signs of revival as developed nations are carrying out mass inoculations for their citizens. Several sectors that blissfully carried on with operations without a tech-integrated approach have had to embrace it for their survival while the world came to a standstill when Covid-19 spread rapidly across borders. The food industry has comparatively benefited by adopting digital transformation as something that was accelerated while being flooded with restrictions and mandated with safety guidelines. The food industry is a complex structure of several businesses and establishments that supply food to the worldâs population. It covers agriculture, manufacturing, food processing, food marketing, wholesale and distribution, food retail, food regulation, education, research and development and financial services. While manufacturing units in most regions were temporarily affected by lockdown restrictions, Amul which is one of Indiaâs largest food processing company observed a 50 per cent growth in household consumption. However, across various FCMG companies supply chains were disturbed which led to resorting to technology driven measures to satisfy the consumer market.