Floria Sigismondi on Bringing the Breath Back to Fashion wit

Floria Sigismondi on Bringing the Breath Back to Fashion with Gucci's "Aria" Film


Floria Sigismondi
Photo: Kevin Tachman / Courtesy of Gucci
Alessandro Michele often refers to Harry Styles as his brother, signifying a bond deeper than art, fashion, or commerce. Floria Sigismondi, the Italian-Canadian artist, must be Michele’s sister then.
Sigismondi got her start in the ’90s directing moody, cinematic music videos for Björk, David Bowie, and Marilyn Manson. Eventually she moved on to feature films like 2010’s
The Runaways and her upcoming
The Silence of Mercy, as well as painting and photography. She’s partnered with Michele before on the short film “72 Hours at the Chateau Marmont with Kenneth Anger” and on videos for Gucci Garden and Gucci Bloom. Like the Italian designer she is an expansionist: Just as Michele proved that anything under his eye can be Gucci’fied, so does Sigismondi bring her haunting, tender spirit to all of her own work. 

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