Sam Phillips has been plunging into the North Sea at Felixstowe every morning - Credit: Sam Phillips A Felixstowe man and his army of fundraisers have been braving the bitterly cold North Sea every morning to raise awareness of mental health. Sam Phillips, 34, started his 365-day challenge of braving the chilly waters every morning at 6am last month – and has amassed an army of socially-distanced fundraisers to help him raise awareness. The former Orwell High School student was inspired to take the plunge after experiencing signs of mental ill health during lockdown, and turned to the YouTube videos of Wim Hof and Yes Theory to discover more about cold water therapy.