“Pivot” was no doubt the word of the evening, with all of the panelists talking about the changes they made to their business strategies, work habits, and work-life balance during the pandemic. One such pandemic pivot for many of these Canadian entrepreneurs was to explore new ways of reaching their communities — like on TikTok. “With TikTok, I started it off as an experiment because I thought it was something just for kids,” said Eden Hagos, the founder of BLACK FOODIE, with a laugh. “But then I ended up reaching hundreds of thousands of people and telling cool stories around my cultural foods and that’s what really woke me up to this platform.”