STUFF A quad bike death in 2015 highlighted the dangers of New Zealand's second most dangerous industry. ACC’s head of workplace safety Virginia Burton-Konia said while farmers spent their lives growing the country’s food, they were not great at looking after themselves. “Farmers need to get better at putting in systems to look after the most important asset on the farm, themselves and those who work in the business.” In 2016 ACC became a strategic partner of rural wellbeing programme Farmstrong, and recently increased its investment to $3.5 million over the next five years. Burton-Konia said the programme helped farmers focus on simple tools like getting enough sleep, eating right and exercising.