The Internet has revolutionized the way we shop, with a quick browse and click of our smartphone, shopping online for goods offers a myriad of benefits, and none more so than one of Qatar’s top-ranking e-commerce sites, FancyBox. Acclaimed for its efficiency, convenience, FancyBox allows Qatar residences to shopping from the comfort of their home choosing from a great selection of fashion, accessories, footwear, beauty, and skincare. Launched in May 2020, and even amidst the uncertainty of the COVID-19 pandemic, the innovative e- commerce mobile application FancyBox was extraordinarily popular, and readily reached a large number of users within just a month of its release.