Published June 15, 2021 Andrew Hutchinson Content and Social Media Manager Facebook has published its latest Topics to Watch report, which highlights the biggest rising topics of discussion, based on total mention volume, across both Facebook and Instagram, providing insight into trends that could help to focus your marketing plan. Facebook used to publish monthly Topics to Watch updates, but now, it's switched to quarterly reports, while it's also giving Instagram more specific focus, with two key subjects from each of its major platforms. As explained by Facebook: "Our quarterly feature “Topics to Watch” highlights topics of conversation on Facebook and Instagram that have shown early growth patterns similar to other topics that have sustained growth. Meaning, we cover emerging long-term trends as opposed to celebrities or current events that might pop in a particular month. Based on our own analysis and research of similar data patterns, we predict that these topics are likely to continue to grow."