Courtesy of Palisociety The hospitality industry is ready for a comeback after a difficult year. Chains that are relying on contactless tech, and strong branding could lead the way in the recovery. Hospitality experts say these nine brands stand out for their innovative strategies. After enduring its worst year on record, the hospitality industry is eager to make a comeback. According to STR, 2020 brought the steepest declines in occupancy, average daily rate, and revenue per available room that the industry ever reported. Many hotels are now introducing ways of connecting with travelers, rolling out contactless technology, and reimagining their amenity offerings.