Jeff Chiu/AP The new law could force big changes in the business practices of digital giants such as Google, Facebook, Apple and Amazon. The European Union has unveiled sweeping new rules for online businesses that could potentially force fundamental changes in the business practices of digital giants such as Google, Facebook, Apple and Amazon. The new rules would overhaul the basic legal framework through which companies conduct their digital business in the vast, wealthy EU market, requiring platforms to police content far more aggressively and banning them from using their vast stores of data to unfairly overtake their competitors.