Eros Now targets more than double ARPU by year-end
The platform plans to introduce more genres of content to reinforce its leadership position in the Indian OTT market
Delhi, May 26, 2021
OTT platform Eros Now aims to grow its annual Premium Paid subscriber ARPU by more than double by the end of this year. By December 31, 2022, it is targeting an annual ARPU globally in the range of $1.20 to $1.30.
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The company said it expects that the ARPU growth will be driven by the pivot in strategy to focus more on direct-to-consumer relationships and by leveraging the bundling opportunities with distribution partners. âEros Now believes these factors will help grow ARPU and reduce churn,â it added.