Empowering Women in an Emerging Industry USA - English Share this article Share this article SHENZHEN, China, March 31, 2021 /PRNewswire/ -- Internationally renowned electronic vaping brand Vaporesso recently held community discussions on the growing number of women throughout their business ecosystem in observance of International Women's Day. The findings highlight the important role women play in growing local businesses, driving the push to quit smoking, and creating communities around vaping. Vaporesso was made aware of the positive things happening to empower women in this emerging and male-dominated industry with a specific look into women's representation in the French vaping space. During the online discussions, Vaporesso was made aware of women's role in the vaping industry as integral to the growing accessibility and legitimacy of the space. Smoking can be regarded as a lifestyle choice that influences friends and family; therefore, despite a predominantly male consumer-base, individuals' option to turn to vaping to quit smoking cigarettes affects whole families. The French women whose stories were shared highlight how vaping has allowed them and their loved ones to quit smoking while also providing a chance to build a healthy business and foster a local community around vaping.