A customer demonstrates mobile payment at a ChargePoint CT4000 charging station. The Zero Emission Transportation Association (ZETA) map charts the way to 100 percent electric vehicle sales by 2030. A coalition of auto, energy, and charging infrastructure companies have released an outline of plans for the U.S. to move toward all-EV sales by 2030. The Zero Emission Transportation Association (ZETA)’s roadmap pinpoints specific policies to accelerate the adoption of electric vehicles in the consumer and commercial vehicle markets. As an association recommendation, the ZETA plan is necessarily wonky as its six primary pillars encompass 34 specific policy proposals. Those pillars are: 1. Light-Duty Electric Vehicle Consumer Adoption