When Vicky Donor made a breakthrough in Hindi cinema, Kalyana Samayal Saadham did the same in Tamil movies, which was later made as Shubh Mangal Saavdhan in Hindi. The success of these films resulted in more comedies based on sex and unconventional subjects like Badhaai Ho, Dream Girl, Bala, and Shubh Mangal Zyada Saavdhan featuring Ayushmann Khurrana in the lead.