Egyptian start-up offers bespoke funeral services

Egyptian start-up offers bespoke funeral services
Reuters
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Egyptian start-up offers bespoke funeral services
An Egyptian start-up is looking to shake up the undertaking sector by offering a full package of funeral and burial services to clients it finds at hospitals.
For a price, Sokna - Arabic for 'calm' or 'repose' - says it gives the bereaved space to mourn, free from the usual logistics and bureaucracy. This can be stressful in Egypt, partly due to the Islamic custom of burying people swiftly after death.
Sokna gets nearly 90 per cent of its clients through deals with 15 hospitals, circumventing established networks for services to the newly bereaved.

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